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This is an amazing opportunity for an experienced, customer obsessed Loyalty Manager to manage one of the best loyalty programs in ANZ. Nando’s PERi-Perks last year picked up 2 awards for Best Loyalty program (Inside Retail 2020 and QSR Media Awards 2020) and is now on the hunt for a new Loyalty Manager to drive loyalty across Australia and New Zealand. We have over 1,000,000 passionate members who we love to reward with fun!
The successful candidate will be responsible for managing the growth of the program as we embark on the next phase of our exciting journey with a new Customer Management Platform. If you love people, technology and data then this role is will allow you to create personalized experiences and drive the acquisition and retention of our members. You’ll also get to manage a team of 5 customer loyalty champions who keep our customers happy through our care centre.
You’ll join us from a background in customer/marketing loyalty, you love all things loyalty and take great pride in the ability to connect with customers positively and emotionally while being commercially brilliant!
The role of the Loyalty Manager is a senior leader in the Customer Experience team and it’s purpose is to increase member’s value in line with the customer experience strategy. The primary role of the Marketing function at Nando’s is to generate demand, create excitement and nurture love for our brand.
If we do our jobs really well, we create a bigger fund to support our purpose, helping to change the lives of thousands of young people in Australia and across the world.
What will your day look like?
Increase the scale, effectiveness and efficiency of PERi-Perks through automation and personalisation
Manage PERi-Perks onto a new structure and platform to drive significant growth
Allow Nando’s to gain strategic advantage for growth with customer insights from data
Develop and execute member acquisitions, member promotions, and content/event initiatives in line with agreed objectives
Lead the development and execution of PERi-Perks CRM loyalty across ANZ
Coach and mentor a team of 5 customer loyalty champions
Add value to the development of digital member experiences
Manage all activity to agreed budgets
Monitor and evaluate competitor activity and trends. Recommend actions to ensure Nando’s is ahead of the competitive set
Effectively contribute to the Product development working groups
Build effective working relationships across the ANZ business
Promote best practise within the Marketing department and constantly look to improve processes and procedures
Build relationships with Marketing teams in other Nando’s businesses to share ideas and best practise
What are we looking for?
Tertiary education in marketing or related field
Demonstrated 3+ years experience working on a reputable loyalty program
Experience managing a customer/loyalty management platform is desirable
Experience managing a team is desirable
Strong financial analysis skills
Drive, energy and creativity.
Proven initiative as a self-starter, driven by results.
A team player that fits in with a dynamic marketing department.
Well organised, comfortable with multi tasking.
Strong communication skills (both written and verbal)
Incredibly strong attention to detail
Good sense of humour
Ability to build strong relationships
What’s in it for you?
Some more sweet stuff to seal the deal:
FREE Nando’s lunch everyday.
Secret discount for friends and family.
Be part of a positive team of people who like what they do and are passionate about making a difference.
Interested and think you have what it takes? We'd love to hear from you.
Please note that only candidates with full working rights within Australia will be considered for this opportunity.
Nando’s Australia is an Equal Opportunity Employer. We seek to ensure that people are employed, trained and promoted fairly, based on merit, without discrimination and harassment, which reflects the diverse nature of the Nando’s family. We support the diversity of our people through policy and practice and encourage applications from both women and men.
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